• سرفصلهای دوره

Course 1: The Foundations of Digital Banking

1.1. Why digital banking is different from traditional banking

1.2. Examples of digital banking around the world

1.3. What is important in digital banking

1.4. Why is it needed? cost - customer centricity and digital financial inclusion

1.5. Emergence of new technology Cloud API transforming legacy

1.6. Key differences between traditional banks and digital banks

Course 2: How to build a Digital Bank

2.1. Transform a bank

2.2. Launch a bank from a bank

2.3. Launch a bank from scratch

2.4. A possible approach for traditional banks

2.5. Where to start?

2.6. Regulatory environment and challenges

2.7. How to complement offering with Fintechs and digital disruptors

2.8. High-level architecture

Course 3: Digital Banking Products and Services

3.1. Digital payments and mobile banking

3.2. Personal financial management tools

3.3. Digital lending and credit scoring

3.4. Robo-advisors and automated investing

3.5. Chatbots

Course 4: Case study: Global Views

4.1. Traditional Banks: ING Bank, PingAn

4.2. Digital Banks: Starling Bank

4.3. Payment and SuperApp Platforms: Ant Financial, GRAB

4.4. Wealth Management Models: Merrill Lynch

Course 5: Technology and Infrastructure for Digital Banking

.1. Core banking systems and data management

5.2. Cybersecurity and fraud prevention

5.3. Cloud computing and APIs

5.4. Blockchain and tokens

Course 6: Culture of Digital Banks

6.1. Thinking like entrepreneurs

6.2. Ways of working

6.3. Collaborating with the ecosystem

Course 7: Digital Marketing and Customer Experience

7.1. Design thinking and customer-centricity

7.2. Customer journey mapping and touchpoint analysis

7.3. Social media and digital advertising

7.4. Metrics and analytics for digital marketing

Course 8: Ethics, Sustainability, and Governance in Digital Banking

8.1 Ethical considerations in data management and privacy

8.2 Sustainable finance and green banking

8.3 Corporate social responsibility and stakeholder engagement

8.4 Governance and risk management in the digital age

8.5 Digital financial inclusion - financial freedom and education

 

دانش و مهارت استفاده از کامپیوتر و اینترنت

 مدیران فناوری اطلاعات

کارشناسان فنی بانک ها

 شرکتهای فعال در حوزه ارائه سرویس های بانکی و مالی